Last updated: February 11, 2025

This Privacy Policy describes how Basante (“we”, “us”, “our”, or the “Site”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from https://basante.in (the “Site”) or otherwise communicate with us (collectively, the “Services”). “You” refers to the user of the Services, whether as a customer, website visitor, or another individual whose information we may collect.

By accessing or using the Services, you agree to this Privacy Policy. If you do not agree, please do not use the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or legal requirements. When we do, we will revise the “Last updated” date and take other steps as required by law.

How We Collect and Use Your Personal Information

We collect personal information from various sources, depending on how you interact with our Site. In addition to the uses described below, we may use your information to:

• Communicate with you
• Provide and improve our Services
• Comply with legal obligations
• Enforce terms and protect the Services, our rights, and users

What Personal Information We Collect

Information You Provide Directly:

• Contact details: Name, address, phone number, and email
• Order details: Billing/shipping address, payment confirmation, email, and phone number
• Account details: Username, password, security questions
• Shopping info: Items viewed, cart contents, purchases, gift cards, referrals, reviews
• Customer support: Messages and communication history

Providing certain personal information may be necessary to access or use specific features.

Information Collected Automatically:

We automatically collect “Usage Data” through cookies and similar technologies, including:

• Device and browser type
• IP address
• Site usage and navigation behavior

Information from Third Parties:

We may receive information from:

• Service providers (e.g., payment processors, hosting platforms)
• Advertising or analytics partners
• Email providers or customer support systems
• Tracking tools like cookies, pixels, web beacons, SDKs, or third-party scripts

How We Use Your Personal Information

To Provide Services:

• Fulfill your orders
• Process payments
• Notify you of updates related to orders or your account
• Arrange delivery and manage returns

Marketing & Advertising:

• Send promotional emails, SMS, or postal communications
• Show tailored ads across platforms
• Improve and personalize your shopping experience

Security & Fraud Prevention:

• Monitor for fraudulent or illegal activity
• Protect user accounts and company assets

Customer Support & Improvement:

• Respond to inquiries
• Improve services and user experience

Cookies

We use cookies to:

• Enable and improve core functionality of our Site
• Remember preferences and settings
• Analyze traffic and interaction behavior
• Personalize ads and content

Most browsers accept cookies by default. You may block or remove them via browser settings, though this may impact your experience or functionality.

How We Disclose Personal Information

We may disclose personal information:

• To vendors performing services for us (e.g., fulfillment, analytics, customer support, payment)
• To marketing and business partners (under their own privacy policies)
• At your direction (e.g., shipping orders, social integrations)
• To affiliates or internal teams for business purposes
• During business transfers (e.g., mergers or acquisitions)
• To comply with legal obligations or protect rights

Categories Shared:

Category	Shared With
Identifiers (name, email, phone)	Vendors, business partners
Commercial data (orders, cart)	Fulfillment, analytics
Usage data (IP, browser)	Analytics tools, service providers
Geolocation data (via IP)	Security and personalization partners

We do not use or disclose sensitive personal information without your consent or to infer characteristics.

Third-Party Links

Our Site may contain links to third-party websites or tools. These sites operate under their own privacy policies. We are not responsible for the privacy or security of external platforms, including any content, practices, or data handling.

Children’s Data

We do not knowingly collect personal data from children. If you believe a child has submitted information, please contact us to request removal.

We do not sell or share personal information of individuals under 16 years of age.

Security and Data Retention

While we use reasonable safeguards, no method of transmission is 100% secure. Please avoid sending sensitive information via unsecured channels.

We retain personal data only as long as necessary to:

• Provide services and maintain accounts
• Fulfill legal and contractual obligations
• Resolve disputes and enforce agreements

Your Rights

Depending on your location, your rights may include:

• Access / Know what personal data we hold
• Correct inaccuracies
• Delete your data
• Port data to another provider
• Restrict processing
• Withdraw Consent at any time
• Appeal if a request is denied
• Manage Communication Preferences (unsubscribe from emails, etc.)

To exercise any of these rights, contact us using the details below. We may need to verify your identity. You may also appoint an authorized agent with proof of consent.

We will not discriminate against you for exercising your rights.

Complaints

To file a complaint or raise a concern, please contact us. If unsatisfied with our response, you may contact your local data protection authority.

International Transfers

Your data may be processed outside of your country, including by our third-party partners. We rely on standard contractual clauses or equivalent legal mechanisms when applicable.

Contact Us

For questions, requests, or concerns, contact us at:

📧 Email: Hello@basante.in
📞 Phone: +91-9704289555
🏢 Address: Phoenix Halcyon, Road no 78, Jubilee Hills, Hyderabad – 500033, India